As Bitcoin Prices Reach New Heights, More Public Companies Are Adding It to Their Asset Allocations
With Bitcoin’s price hitting new all-time highs, an increasing number of publicly traded companies have started including it in their corporate asset allocations. This article highlights 11 companies that have followed in the footsteps of Strategy (formerly MicroStrategy), exploring how they are leveraging Bitcoin reserves for strategic transformation and financial growth. The article is sourced from Liz Napolitano and Logan Hitchcock, organized, compiled, and written by Daisy, Mars Finance.
Previous Summary: MicroStrategy added another $580 million to its Bitcoin holdings, purchasing nearly 7,000 BTC, surpassing half a million Bitcoins. Strategy shares surged 10%.
Background Update: Dogecoin Foundation bought 10 million DOGE to launch its official reserve, signaling a massive surge in payment applications: collaborations with sports events and the U.S. government.
Increasing Numbers of Public Companies Begin Stockpiling Bitcoin, Emulating MicroStrategy’s Model
More and more publicly traded companies are beginning to accumulate Bitcoin, following MicroStrategy’s model, as the asset continues to grow in value. Strategy’s Bitcoin purchasing plan—once criticized by large corporations—has now yielded massive profits for the software company amid the latest Bitcoin bull market. The company’s stock hit an all-time high in November of last year, and as of now, the total value of the company’s Bitcoin reserves exceeds $42 billion.
Strategy’s success has inspired a wave of imitators, and its founder and executive chairman, Michael Saylor, likely doesn’t mind—after all, he’s been advocating for this trend for years. In recent months, more public companies have approved strategies to include Bitcoin as a corporate reserve asset, with those already invested in cryptocurrency continuing to increase their holdings.
Currently, over 70 companies have fully embraced Strategy’s “crypto-first” strategy, with Bitcoin prices at historic highs. Meanwhile, U.S. President-elect Donald Trump signed an executive order to establish a national Bitcoin strategic reserve, and Bitcoin prices hit a historic high of $108,000 in January.
Although Bitcoin’s price has hovered around $85,000 as of now, new companies continue to enter the space, and existing Bitcoin reserve companies are expanding their holdings. Below are 11 more publicly traded companies that are following Strategy’s example and aggressively stockpiling Bitcoin.
Tesla
Led by Dogecoin enthusiast Elon Musk, electric vehicle manufacturer Tesla has held Bitcoin for four years. Although the company transferred its Bitcoin to a new wallet last fall, there is no indication that it has sold any of its holdings. Tesla’s connection with Bitcoin dates back to February 2021 when it first revealed a $1.5 billion investment in the world’s oldest cryptocurrency and planned to accept Bitcoin as payment for vehicles.
However, after Musk expressed concerns over Bitcoin mining’s environmental impact, Tesla abandoned the payment plan and sold some of its Bitcoin. Despite this, the company still holds a significant amount of Bitcoin, with recent reports showing Tesla still owns 11,509 BTC, valued at approximately $978 million.
Block
Financial services giant Block (the parent company of Square) currently holds over 8,000 BTC, worth at least $758 million (as of the writing of this article). The company, founded by Jack Dorsey, began purchasing Bitcoin just months after MicroStrategy. Block’s first Bitcoin purchase occurred in October 2020, when it acquired over 4,700 BTC.
Rumble
In November 2023, the video streaming platform Rumble became one of the latest publicly traded companies to approve a Bitcoin reserve strategy. According to the company, its Bitcoin purchasing plan will invest up to $20 million in Bitcoin.
Furthermore, Rumble aims to rebrand itself as the preferred platform for the cryptocurrency community. To achieve this goal, the company has secured $775 million in investment from stablecoin company Tether. On March 15, 2024, Rumble spent $17.1 million of its $20 million planned investment to purchase about 188 BTC.
LEEF Brands
Cannabis company LEEF Brands announced in December 2023 that it would adopt Bitcoin as a corporate reserve asset. According to the company, the Canadian enterprise plans to invest through a $5 million Bitcoin-backed debenture. As of March 2025, LEEF Brands holds 3.9 BTC in cold storage but has not disclosed specific Bitcoin purchase details.
Semler Scientific
Medical technology company Semler Scientific began purchasing Bitcoin in May 2023 and launched its Bitcoin reserve strategy. Since then, the company has made several large Bitcoin purchases, particularly accelerating its buying pace in the latter half of 2023.
In November 2023, Semler Scientific CEO Eric Semler stated, “We plan to continue purchasing Bitcoin with operating cash and cash proceeds from our ATM financing program. Additionally, we are exploring further financing opportunities to acquire more Bitcoin.”
As of February 4, 2024, Semler Scientific holds a total of 3,192 BTC, valued at nearly $268 million.
Banzai
Marketing technology solutions company Banzai announced in November 2023 that it would invest up to 10% of its corporate funds in Bitcoin. CEO Joe Davy stated that adding Bitcoin to the company’s balance sheet not only enriches its asset allocation but also allows the company to profit from Bitcoin’s long-term appreciation.
Fold
Bitcoin services company Fold recently added 475 BTC to its corporate reserve, bringing its total holdings to 1,485 BTC, worth approximately $126 million at current prices. Although Fold has had a long-standing preference for Bitcoin, its status as a publicly traded company is new—Fold went public on the Nasdaq (stock ticker: FLD) in February 2025.
“Fold’s Bitcoin reserves serve a dual purpose: on one hand, they provide value for investors seeking a Bitcoin position; on the other, they act as a strategic reserve to support our expanding suite of Bitcoin-native financial products,” said Fold CEO Will Reeves following the company’s latest Bitcoin purchase.
Fold rewards users of its financial services with Bitcoin, and as of early March 2025, the company has issued over $20 million in Bitcoin rewards.
Worksport
Worksport, a company that manufactures truck covers, announced in December 2024 that it would implement a Bitcoin (BTC) and XRP reserve strategy. A month later, the company completed its first large crypto asset purchase, amounting to six figures (at least $100,000) to hedge against inflation risk.
Fathom Holdings
Real estate technology company Fathom Holdings announced in January 2024 that it would allocate over 50% of its surplus cash to build a Bitcoin reserve. However, this decision seems to have failed to win over traditional stock market investors. As of now, the company’s Nasdaq-listed stock (ticker: FTHM) has dropped nearly 35% year-to-date.
Nevertheless, CFO Joanne Zach remains optimistic about Fathom’s Bitcoin strategy. She stated to investors that this strategy diversifies the company’s asset allocation and positions Fathom at the forefront of digital currency transactions in real estate.
At the end of January 2024, the company committed to purchasing up to $500,000 worth of Bitcoin or Bitcoin ETFs as part of its asset reserves.
Nuvve
Electric vehicle technology company Nuvve joined the ranks of publicly traded companies building Bitcoin reserves at the end of January. The company, listed on Nasdaq (ticker: NVVE), announced that, market conditions permitting, it would use up to 30% of its cash holdings to purchase Bitcoin, the leading cryptocurrency.
Although Nuvve’s stock rose slightly on the day of the announcement, the company has struggled this year, down over 55% year-to-date. In addition to using surplus cash for Bitcoin purchases, the company also plans to accept Bitcoin as a payment method.
CEO and founder Gregory Poilasne stated, “Accepting Bitcoin will provide customers and suppliers with more payment options and may reduce the transaction friction inherent in digital currencies.”
