Binance Alpha Sees Surge in Attention This Week
Chain game MapleStory token $NXPC airdrop reaches a maximum value of $700, igniting trading frenzy and retail enthusiasm, with single-day trading volume surpassing $900 million, setting a historical record. China’s well-known traditional financial media “Cat Pen Knife” also published an article introducing Binance Alpha, showcasing its phenomenon of gaining traction.
(Background: Binance Alpha’s New Favorite Jager: Airdrop Voucher + Tax-Free Earnings, Can Three Days of Locking Yield 10 Times Profit?)
(Context: Binance Alpha Points’ Hidden Agenda: Creating an Ecological Flywheel “Farmer Team”?)
Binance Alpha Overview
The world’s largest exchange, Binance, launched the “Binance Alpha” list on its wallet page in mid-December last year, aimed at recommending high-potential quality projects that may be listed on Binance in the future. Subsequently, Binance introduced the upgraded Alpha 2.0, integrating it into its own platform, and reintroduced a points mechanism allowing users to accumulate points through trading volumes, which can be exchanged for airdrop opportunities. Recently, this mechanism has gained significant attention.
On the 15th of this month, the token $NXPC from the chain game version of MapleStory airdropped 198 NXPC to eligible Alpha users, valued between $400 and $700. The generous rewards sparked widespread discussion and encouraged more users to boost trading volumes to earn points.
Binance Alpha Breaks Out of Its Niche
Yesterday (the 16th), the crypto KOL “Aussie Lion Brother” who has interacted multiple times with Binance founder CZ, pointed out that Binance Alpha has broken out of its niche! He stated:
“One of China’s most popular financial media outlets, ‘Cat Pen Knife’, often has tens of thousands of readers for each article. This morning’s daily update specifically covered how to earn money with Binance Alpha—unbelievably impressive. I wonder how many new Web2 users will be drawn in this time; I have previously mentioned that this is the most effective and profound user acquisition campaign I have seen in the past few years, bar none!”
He further analyzed that the readership of “Cat Pen Knife” is a typical representation of “Chinese retail investors,” characterized by strong willingness to learn and sensitivity to market changes. Although they lack systematic knowledge, they are easily swayed by emotions, making them the most promising group to convert into new blood in the cryptocurrency circle. He lamented:
“Unfortunately, Cat Pen Knife surely wouldn’t dare to aggressively promote Binance like the earlier days of Big Bull Cat promoting Futu for trading US stocks; otherwise, they would quickly become the largest user acquisition entity in Binance’s history.”
“Wow, Binance Alpha has really broken out this time! The most popular financial media influencer in the country, with millions of fans and articles that consistently surpass 100,000 views, just dedicated a piece to how to make money with Binance Alpha. Unbelievably impressive! I wonder how many more Web2 newcomers will join this time. I have previously stated that this is the most effective and profound user acquisition campaign I have seen in the past few years, without exception!”
Trading Volume Hits Record High, Alpha Projects Drive BNB Ecosystem
On the day of the $NXPC airdrop, on-chain data showed that Binance Alpha’s trading volume surged to $904 million, setting a historical record. Over the past five months, Alpha’s trading volume has shown a continuous upward trend with astonishing growth.
The top three tokens with the highest trading volumes in recent days are ZKJ, B2, and SKYAI, all of which are projects on the BNB chain, illustrating that Binance Alpha’s activities are significantly boosting the enthusiasm for its BNB ecosystem.