CoinEx, a global digital asset trading platform, has taken a different approach by openly sharing its listing strategy. Gigi Feng, the Product Director, believes that transparency in listing strategies helps to strengthen trust between the exchange and its users.
1. Why is CoinEx willing to disclose its listing strategy?
Gigi: In the current cryptocurrency market, exchanges are the preferred way for ordinary investors to participate in new projects. However, many investors face significant risks by participating in projects without fully understanding them. Therefore, understanding the exchange’s listing strategy and related information about the cryptocurrencies can help investors better evaluate potential returns and risks.
By publicly disclosing its listing strategy, CoinEx aims to build trust and establish long-term relationships with its users. It wants users to feel safe participating on the platform and understand how the platform operates. Publicly sharing the listing strategy also serves as an educational tool for the market, helping investors understand volatility and how to identify high-quality projects, guiding them to make more informed investment decisions.
Given the rapidly changing market, CoinEx believes it is important to keep up with the times. By sharing strategies and promoting the rapid flow of information, CoinEx enhances users’ understanding of the cryptocurrency market dynamics, enabling them to respond quickly to changes and promoting professionalism and transparency in the industry.
2. We understand that CoinEx is involved in exchanges, mining pools, public chains, and wallets, so your team that explores potential projects has extensive experience. Naturally, you must have a set of evaluation standards. Can you share the indicators that make up this set of standards?
Gigi: Since its inception, CoinEx has adhered to the listing strategy of “good, fast, and comprehensive,” strictly controlling the quality of listings. It is committed to value discovery and selects and provides high-quality innovative digital assets for users.
Over the years, CoinEx has accumulated deep professional market experience in this rapidly developing industry, witnessing the rise, evolution, and decline of numerous emerging projects. These experiences have given birth to multidimensional evaluation criteria for assessing potential projects. Our team systematically analyzes the cryptocurrency landscape based on professional investment experience and formulates corresponding evaluation criteria for each category, aiming to achieve impartial and professional long-term value assessment.
In project evaluation, CoinEx considers multiple dimensions, including the project team’s vision, background, expertise, and practical applications, the uniqueness of technological innovation and its alignment with market demand, the scalability and security of the technical foundation, the rationality and sustainability of token economics, community activity, and industry influence.
Risk assessment is also crucial to ensure the feasibility of technical realization. These factors intertwine and collectively reflect the overall development potential of a project. By comprehensively considering these indicators, we conduct in-depth evaluations of projects to discover opportunities with true potential and long-term value. This not only provides users with secure and reliable investment options but also promotes the healthy development of the entire blockchain ecosystem.
3. How can you determine a project’s forward-looking and future prospects? When is the best time to decide whether to go for it or not?
Gigi: Key points to consider when evaluating a project’s forward-looking and future prospects include:
Technological trends: Whether the project adapts to current and future technological trends, such as decentralized finance (DeFi) and non-fungible tokens (NFTs).
Application scenarios: Whether the project’s application scenarios are extensive and can meet the ever-changing market demands.
Competitive advantage: Whether the project has a competitive advantage among similar products and how it can sustain that advantage.
User growth potential: Judging the project’s future expansion capability through community activity and user growth trends.
Regarding the timing of decision-making, we usually conduct evaluations at several key stages:
Initial stage: Preliminary evaluation is conducted when the project is first exposed to understand its foundation and team potential.
Technical development stage: Tracking the project’s technical development progress to ensure it aligns with the planned roadmap.
Market promotion stage: Further evaluation is conducted when the project gains market attention and community participation to assess its market acceptance.
In summary, we make decisions based on the project’s development stage and market dynamics, ensuring the maximization of investment opportunities. This comprehensive evaluation criteria allow CoinEx to more effectively identify projects with long-term development potential, providing users with secure and reliable investment opportunities. It reflects our deep understanding of the market and enhances the platform’s competitive advantage, thereby driving CoinEx to continue leading the industry’s development.
4. Is it better to have more or fewer listings? Why did the crypto community in the past believe that fewer listings were safer or more stable?
Gigi: CoinEx has a well-established listing system and currently supports over 1200 high-quality cryptocurrencies, with more than 1700 trading markets, enabling global crypto users to achieve diversified investment patterns.
Using CoinEx as an example, we support a diverse selection of cryptocurrencies to meet users’ different needs. Having more cryptocurrencies also means that users can make more extensive investment decisions based on their investment preferences and market trends.
Additionally, we strictly monitor the performance and security of each listed cryptocurrency on a regular basis to ensure that each listed cryptocurrency undergoes rigorous evaluation as a trustworthy project. This safeguards users’ fund security and investment value and maintains the overall trustworthiness of the platform.
5. With more and more exchanges listing meme coins, what is your view on meme coins? Are the selection criteria for meme coins different from other cryptocurrencies?
Gigi: Regarding the increasing number of meme coins being listed on exchanges, we believe that each cryptocurrency has its unique market characteristics and target audience. Therefore, different types of cryptocurrencies should be evaluated based on flexible criteria.
The CoinEx team categorizes cryptocurrencies based on its rich cryptocurrency investment experience to facilitate suitable evaluation criteria.
This diverse set of evaluation standards enables CoinEx to better adapt to market dynamics and the characteristics of different cryptocurrencies, ensuring a wide range of choices and high-quality investment opportunities for users. CoinEx aims to be a user-friendly platform, helping every user make informed choices in the ever-changing cryptocurrency market.
6. How do you think the trend of exchanges listing cryptocurrencies will evolve in the future? Will the transparency of listings increase?
Gigi: The trend of exchanges listing cryptocurrencies and transparency will undoubtedly move towards more openness, transparency, and compliance. With the increasing maturity of the cryptocurrency industry, we can foresee several important trends:
Stricter and more transparent listing standards:
Early cryptocurrency markets lacked regulation, resulting in unclear listing processes and even projects with risks. However, as regulations gradually strengthen and market participants demand higher security and legality, exchanges will evaluate projects more cautiously based on factors such as compliance, technological innovation and feasibility, team background, and community support. This will reduce the occurrence of low-quality projects in the market.
Community and user participation in listing decisions:
Future exchanges may encourage user participation in listing decisions, giving users more voice and voting power in the coin selection process. This will make exchanges pay more attention to community feedback, enhancing user engagement and a sense of belonging.
Diversification of financial products:
In addition to traditional cryptocurrency trading, exchanges will continuously expand their financial product lines, including derivatives, fixed-income products, and asset management services, to meet users’ diverse investment needs.
In this context, CoinEx will continue to provide a secure, efficient, and transparent trading environment. We will strengthen project evaluation and monitoring to ensure users’ investment safety. We will also actively adapt to industry changes, flexibly adjust our services, and continuously enhance the user experience.
We believe that with the trend of increasing transparency, compliance, and technological innovation, the cryptocurrency industry and exchanges will enter a healthier and more sustainable development stage. CoinEx looks forward to witnessing this process together with our users and continuing to play an important role in the expanding market.
7. CoinEx has been established for a long time, and the experience of listing projects over the past seven years has taught you what signals indicate danger for a project?
Gigi: Yes, CoinEx has been established for seven years, and we are honored to have walked this important journey with global cryptocurrency users. Over the past seven years, we have continuously improved user experience and platform security, always putting users at the center and dedicated to providing users with richer and higher-quality financial services. This year, CoinEx’s ecosystem has continuously improved brand recognition, continually refined products and services, and expanded into more markets. Our long-term goal is to create a user-friendly trading platform. We will continue to optimize our product matrix, create an equal trading environment, and provide users with fast, easy, and secure services.
Therefore, CoinEx regularly conducts ongoing reviews of listed projects and decides whether to add or remove the ST label for tokens based on the latest evaluation results. The ST label serves as a warning for projects that may face special risks and aims to remind users to invest cautiously. This measure not only helps users easily identify risks but also promotes a transparent trading environment, enabling users to make wiser decisions.
In the future, we will continue to pay attention to market dynamics, deeply explore user needs, innovate products and services, and strive to lead trends in the ever-changing cryptocurrency industry. We would like to thank each user for their companionship and support. It is your trust that motivates us to move forward continuously. We look forward to sharing CoinEx’s growth and achievements with everyone in the upcoming celebrations of our seventh anniversary.