Japanese Game Developer Gumi Purchases 80 Bitcoins for 1 Billion Yen, Collaborates with SBI Holdings to Establish Crypto Asset Management Fund, Accelerating Entry into Digital Asset Market
(Background: Buy stocks and draw Bitcoin! Japanese listed gaming giant Gumi launches a 16 million yen shareholder benefit plan)
(Context: Betting 1.3 billion dollars on Bitcoin, can GameStop’s transformation gamble succeed?)
Japanese game developer gumi Inc. is expanding its territory from gaming to cryptocurrency. According to Bitcoin Magazine, gumi has recently invested 1 billion yen to acquire 80.352 bitcoins (approximately 6.96 million USD). At the same time, gumi has also partnered with financial giant SBI Holdings to establish a crypto asset fund focused on institutional capital, drawing significant market attention.
1 Billion Yen Bitcoin Acquisition
gumi stated that since the board’s decision to invest on February 10, the company completed its bitcoin purchase in June, with an average acquisition price of 12.43 million yen, approximately 29% lower than the market rate of 15.96 million yen on June 10. The company indicated that its holdings will be assessed at fair value quarterly, with gains and losses included in the current financial statements.
Furthermore, gumi has expressed no intentions of stopping here. The announcement stated:
“The company will continue to actively increase its bitcoin holdings, and subsequent purchases will be publicly disclosed.”
Partnering with SBI to Target Institutional Market
Notably, gumi has also announced a joint venture with SBI Holdings to establish a crypto asset management fund, targeting institutional investors such as insurance companies and pension funds. According to MarketScreener, the new fund plans to invest in mainstream tokens that are already listed and provide custody services, aiming to become one of Japan’s first digital asset products fully compliant with FSA guidelines.
What is Gumi?
Founded in 2007 by Hironao Kunimitsu, gumi initially focused on the development and publishing of mobile games, achieving significant success in Japan’s mobile social gaming sector, especially with the launch of popular games like “Brave Frontier” and “Phantom of the Kill” on platforms such as GREE.
Over time, gumi has gradually expanded its business scope to cover blockchain technology, virtual reality (VR), augmented reality (AR), and metaverse-related fields, attempting to create more diversified entertainment content through emerging technologies. Its main business areas include:
- Mobile Game Development and Publishing: gumi has launched numerous mobile games in both domestic and international markets, collaborating with well-known companies such as SEGA and LINE. The company primarily adopts a free-to-play model, focusing on game enjoyment and long-term operations, with its games gaining worldwide popularity, particularly in Asia and North America.
- Blockchain and Crypto Asset Investment: gumi initiated a blockchain fund as early as 2023, and its gumi Cryptos Capital has invested in over 50 Web3 startups.
- XR and Metaverse: gumi applies VR and AR technologies in game and entertainment content development while actively exploring metaverse-related businesses, striving to secure a position in this emerging field.
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